Heineken Experience Entry Tickets with 2 Drinks
The original brewery experience
The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.
What's Included
- Skip-the-line entry
- Self-guided tour of 6 floors
- Live English presentation
- Multilingual audio guide (8 languages)
- 4D 'Brew Your Ride' experience
- 2 complimentary Heineken beers
- Interactive exhibits & scent triggers
Not Included
- Food
- Rooftop access (available with upgrade)
- Canal cruise
Best For
Visitors who want a full brewery tour with included tastings
Non-refundable. Please ensure you select the correct date and time.
What our guests say
“I caught myself talking to a statue because the realism is so uncanny. The whole experience is incredibly immersive and well done.”
Hourdeaux Lea
Paris, France
“We were with friends and it was fun. The interactive exhibits are great and the beers at the end make it even better. Highly recommend!”
Nataliia Zymovets
Kyiv, Ukraine
“It's very easy and safe to book tickets with this site. Everything was well organized from start to finish. Will definitely use again.”
Siena Luigi
Rome, Italy
“The building looks amazing. The history is fascinating and the beer tasting at the end was the perfect way to finish. Great experience overall.”
Kaspar Mooses
Tallinn, Estonia
“The building is very beautiful. Enjoyed the self-guided tour and the interactive stations. Only wish there were more tasting options.”
Frank Vitt
Berlin, Germany
“Wonderful experience but a little more details on the meeting point would help. The tour itself was amazing and very interactive.”
Reem
Dubai, UAE
“We loved hearing the story about Heineken's history. The tour was self guided but interactive. Enjoyed all the displays. Was fun, informative and so glad we got to see it! Staff were all very friendly and fun!”
Thomas
Manchester, UK
“Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely. Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.”
Casey
Dublin, Ireland
“Immersive, fun, and informative! The Heineken Experience offers a captivating journey through the history and brewing process of this iconic beer brand. A must visit for beer enthusiasts.”
Guilherme
São Paulo, Brazil
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Frequently Asked Questions
See All FAQs →The standard Heineken Tour (€24.95) is a 1.5-hour self-guided experience with 2 beers. The Tour + Rooftop (€29.95) adds terrace access with panoramic views and an extra drink. The Flagship Cruise (€39.50) combines the tour with a 1-hour canal cruise. The VIP Tour (€65) includes a personal guide, behind-the-scenes access, and 5 beers with food pairing. Combo tickets pair the brewery with attractions like AMAZE, Moco Museum, or the Johan Cruijff ArenA.
Unfortunately, general entry tickets do not grant access to the rooftop. To enjoy the stunning views you’ll need a Heineken Experience Entry Tickets with Rooftop Access. The rooftop terrace is accessible after completing the self-guided tour (approximately 90 minutes) via a special elevator inside a historic silo.
No, if you have Heineken Experience Entry Tickets with Rooftop Access, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.
No, with the Heineken Experience Entry Tickets with Rooftop Access, you must start the tour first, then head to the rooftop afterward. The order cannot be reversed.
The VIP Tour is a guided, small-group experience (max 12 people) lasting 2.5 hours. Your personal guide takes you behind the scenes to areas not accessible on the regular tour. The highlight is a visit to one of the hidden bars — Freddy’s or Henry’s — styled after members of the Heineken family, where you enjoy 5 premium beers expertly paired with Dutch snacks.