VISIT HEINEKEN AMSTERDAM PRIVACY POLICY
Last updated: January 2026. This privacy policy explains how Visit Heineken Amsterdam ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, purchase tickets, or visit the venue at Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands.
1. General
We are committed to protecting your privacy and handling your personal data with care. This policy applies to all personal data collected through our website, ticket booking platform, and in-venue systems. By using our services, you acknowledge that you have read and understood this privacy policy.
2. Personal data we collect
We may collect the following types of personal data: your name, email address, phone number, date of birth (for age verification), payment information, booking preferences, and device and browser information when you use our website. We also collect photos and videos if you participate in interactive experiences during your visit.
3. How we use your data
We use your personal data to process bookings and payments, provide you with information about your visit, improve our services and visitor experience, send marketing communications (only with your consent), and comply with legal obligations.
4. Sharing your data
We do not sell your personal data to third parties. We may share your data with payment processors to complete transactions, service providers who assist us in operating our website and venue, and authorities when required by law. All third parties are bound by data processing agreements that ensure the protection of your data.
5. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.
6. Data retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Booking data is typically retained for a period of two years after your visit. Marketing data is retained until you withdraw your consent.
7. Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalize content. For detailed information about our use of cookies, please refer to our Cookie Policy.
8. Social media
Our website may contain links to social media platforms. When you interact with these features, the respective social media platform may collect data about your usage. Please refer to the privacy policies of those platforms for more information.
9. Children
Visit Heineken Amsterdam is an 18+ venue, and we do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.
10. Your rights
Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, erase, or restrict the processing of your personal data. You also have the right to data portability and to object to processing. To exercise any of these rights, please contact us using the details below.
11. Contact
If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact us at [email protected]. You may also write to us at: Visit Heineken Amsterdam, Attn: Data Protection Officer, Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands.