Heineken Experience + Moco Museum
Beer meets modern art
Discover two of Amsterdam’s must-visit cultural experiences with a single ticket. At the Heineken Experience, step inside the historic former brewery and dive into the story behind the world-famous beer. Learn about Heineken’s rich history, heritage, and brewing process before enjoying two freshly draughted Heineken beers. At the Moco Museum, immerse yourself in a world of modern and contemporary art. From the thought-provoking works of Banksy to the digital marvels of immersive exhibitions, Moco showcases art that challenges the status quo and sparks conversation.
What's Included
- Skip-the-line Heineken Experience entry
- Self-guided tour of 6 floors
- 2 complimentary beers
- Moco Museum general admission
- Immersive digital art access
- Garden access
- Flexible visit order
Not Included
- Food
- Rooftop access
- Transportation between venues
- Moco Museum special exhibitions (if applicable)
Best For
Art lovers and brewery fans wanting culture and craft in one day
Non-refundable. Please ensure you select the correct date and time.
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Frequently Asked Questions
See All FAQs →The standard Heineken Tour (€24.95) is a 1.5-hour self-guided experience with 2 beers. The Tour + Rooftop (€29.95) adds terrace access with panoramic views and an extra drink. The Flagship Cruise (€39.50) combines the tour with a 1-hour canal cruise. The VIP Tour (€65) includes a personal guide, behind-the-scenes access, and 5 beers with food pairing. Combo tickets pair the brewery with attractions like AMAZE, Moco Museum, or the Johan Cruijff ArenA.
Unfortunately, general entry tickets do not grant access to the rooftop. To enjoy the stunning views you’ll need a Heineken Experience Entry Tickets with Rooftop Access. The rooftop terrace is accessible after completing the self-guided tour (approximately 90 minutes) via a special elevator inside a historic silo.
No, if you have Heineken Experience Entry Tickets with Rooftop Access, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.
No, with the Heineken Experience Entry Tickets with Rooftop Access, you must start the tour first, then head to the rooftop afterward. The order cannot be reversed.
The VIP Tour is a guided, small-group experience (max 12 people) lasting 2.5 hours. Your personal guide takes you behind the scenes to areas not accessible on the regular tour. The highlight is a visit to one of the hidden bars — Freddy’s or Henry’s — styled after members of the Heineken family, where you enjoy 5 premium beers expertly paired with Dutch snacks.