VIP Tour
The ultimate behind-the-scenes experience
Not only will you be able to experience all the regular tour has to offer, your personal guide will also deep dive into the Heineken story – so no secrets will go unmissed. Speaking of secrets, the VIP tour will also take you to one of our hidden bars – Freddy’s or Henry’s – completely styled after legendary members of the Heineken family. Once there, enjoy five premium beers from our portfolio with food that has been carefully paired. The VIP tour will take you around 2.5 hours, in which we will guide you through our brewery and explain everything there is to know about our company.
What's Included
- Personal guide for the entire tour
- Behind-the-scenes access to restricted areas
- Visit to a secret hidden bar (Freddy's or Henry's)
- 5 premium beers from the portfolio
- Carefully paired Dutch snacks
- Small group experience (max 12 people)
Not Included
- Rooftop access
- Canal cruise
- Transportation
Best For
Beer enthusiasts who want exclusive behind-the-scenes access
Non-refundable. Please ensure you select the correct date and time.
What our guests say
“On the VIP tour you see many parts of the old brewery not available to the general public. You end the tour in a private tasting bar. We all agreed it was special...”
Dennis
Berlin, Germany
“We did the VIP tour and I highly recommend, there was only 8 in our group. We saw things that the regular tours did not, we got sit down and have 5 different beers to taste. Our tour guide was AMAZING.”
Marion
Toronto, Canada
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Frequently Asked Questions
See All FAQs →The standard Heineken Tour (€24.95) is a 1.5-hour self-guided experience with 2 beers. The Tour + Rooftop (€29.95) adds terrace access with panoramic views and an extra drink. The Flagship Cruise (€39.50) combines the tour with a 1-hour canal cruise. The VIP Tour (€65) includes a personal guide, behind-the-scenes access, and 5 beers with food pairing. Combo tickets pair the brewery with attractions like AMAZE, Moco Museum, or the Johan Cruijff ArenA.
Unfortunately, general entry tickets do not grant access to the rooftop. To enjoy the stunning views you’ll need a Heineken Experience Entry Tickets with Rooftop Access. The rooftop terrace is accessible after completing the self-guided tour (approximately 90 minutes) via a special elevator inside a historic silo.
No, if you have Heineken Experience Entry Tickets with Rooftop Access, there’s no need for a separate timeslot. You can visit the rooftop about 90 minutes after your tour starts.
No, with the Heineken Experience Entry Tickets with Rooftop Access, you must start the tour first, then head to the rooftop afterward. The order cannot be reversed.
The VIP Tour is a guided, small-group experience (max 12 people) lasting 2.5 hours. Your personal guide takes you behind the scenes to areas not accessible on the regular tour. The highlight is a visit to one of the hidden bars — Freddy’s or Henry’s — styled after members of the Heineken family, where you enjoy 5 premium beers expertly paired with Dutch snacks.